Google Webmaster Tools – A Website Encyclopedia!
The Google Webmaster tool is considered to be one of the most efficient and effective webmaster tools. Although it does not consist of all the perks of the commercial SEO suits, however this is a strong fact that this tool comes from Google and one can acquire some strong SEO insights from it. So if you haven’t used Google Webmaster tools till now, its time you get started!
What Exactly Is Google Webmaster Tools?
From the name itself, one can guess that it is a tool created for the webmasters. However not many people are aware of the fact that this is an extremely useful toolset that enables you to plan the marketing strategies in accordance with the Google algorithms. You can also make changes in various aspects of your website and change the way Google looks at it. You can list the external and internal links to your website; determine the crawl rate at which your website is indexed by Google. Webmaster tools also enables you analyze the keywords that users typed for landing on your website along with the click through rate from every keyword. Moreover, you can check your website statistics and much more.
One crucial factor that has to be mentioned here is the privacy concern. As you give complete access to Google in terms of your website statistics, you might be concerned about how this data is managed by them. You can be rest assured that Google is one of the most reputable companies and there will be no instance where your website data is abused. For better results, you can utilize Google Webmaster Tools along with Google Analytics. You can get access to your Google Webmaster Tool data directly through Google Analytics. So in case you are already utilizing Google Analytics, you can easily integrate it with the Google Webmaster Tools account.
How Do I Get Started?
For using Google Webmaster Tools, you have to create an account in it first. After creating the account, you have to complete the verification process. This is done so that Google understands that you are the authorized owner of the website.
There are many ways to verify the website ownership. The first way is through downloading an HTML file and uploading it to the root directory of your website. Another way is to add an HTML tag in the header of the home page. In case you are using the same Google account for accessing Google Analytics, there is a third option where the ownership of the website can be verified through Google Analytics. There are other ways of verifying the ownership as well, if you would like to know about them, you can access the Google Webmaster Tool settings.
Daily Use Of Google Webmaster Tools
Once your ownership is verified and Google code is incorporated in your website, you can start using Google Webmaster tools for the benefit of your website. When you login to your Google Webmaster tools account, the first thing that you will come across is the dashboard. Through the dashboard you can access all the major aspects like links to your website, search queries, keywords, crawl errors and sitemap. When you click on any of these, you will be able to see the information of that respective section.
Below mentioned are the aspects that cab be monitored through Google Webmaster tools account:
The search queries section displays the keywords that people use for searching your website. There is a long list of keywords shown. In order to get the best results, match these keywords with the keywords that you are working on for search engine optimization.
In this section, you can also view the number of impressions and clicks, through which you can know about the CTR of the respective keyword. A higher CTR signifies that the keyword is relevant, so you might want to plan your SEO strategies with this keyword.
The second extremely useful section of Google Webmaster tools is the ‘Links to Your Site’ section. In this section you will be able to see where your backlinks are coming from; both internal and external. You can also check the pages that they are linking to. This is useful backlink information that you can check frequently for planning the online marketing activities.
An advanced tool present in this section is the ‘Disavow’ tool. Through this tool, you can get rid of the links to your website that are not relevant. Links coming from irrelevant and bad websites can harm your online reputation. So if you want to get rid of them, you can use the ‘Disavow’ tool.
This section shows the errors that Google bot encountered while crawling your website. It displays the missing pages, inaccessible pages, server errors and all the other factors as a result of which Google was not able to crawl your website. You will also see some crawl stats like the number of pages that are crawled in a day, this information is useful.
This section is somewhat similar to the search queries section that also displays the keywords however the difference is that in this section you can see the keywords that Google has found on your website. Two lists of keywords are displayed – the keywords that users use and the keywords that Google finds on your website. This information will help you to optimize your website for the exact keywords that people are using for searching your website. The keywords section also displays the theme of your website.
This is the last section present in the dashboard. Here you can view the sitemaps pf your website found by Google and you will also get to know about the number of URLs in them. In case the sitemap found by Google is different from what you expect it to be, you can create and submit a new sitemap for Google to see.
Robots.txt and other advanced stuff
So far the sections described were the basic ones in the Google Webmaster tools; however, there is also a lot of advanced information in each of this section that can be useful to you. You can also utilize the Google Webmaster tools platform for submitting the robots.txt file or to set the desired syntax of the domain (with ‘www’ or without ‘www’). The syntax that you set will be displayed in the search engine results. Google Webmaster tools also enables you to know if your website is infected by any malawre. In case you find anything like this, you have to scan your website and resubmit it for review.
One can gain a lot of valuable information through Google Webmaster tools instead of looking for other SEO tools. It is a valuable platform for search engine optimization and every website owner must use the complete potential of Google Webmaster tools for establishing a perfect website and for planning efficient marketing strategies. If you haven’t used Google Webmaster tools yet, get started with it, get familiar with it and it will help you to secure a great online presence.