How To Track Mobile Device Traffic In Google Analytics?
As people all over the world go mobile, it is crucial for every business to understand the behavior of mobile visitors to the website. Also, as the search engines create differentiation between desktop and mobile algorithms, having proper mobile search data can be a great tactic for getting more new customers. Thanks to Google Analytics for simplifying the process of identifying the mobile device traffic.
In order to track mobile device traffic, it is recommended to create mobile analytics dashboard through which you can analyze and share the mobile data. The standard way is to start with two dashboards:
- Mobile traffic
- Mobile traffic Vs. Desktop traffic Vs. Tablet traffic
Through the mobile traffic dashboard, you will get answers to the following questions:
- What is the number of people that visit your website through mobile devices?
- What keywords are used by the mobile visitors to find your website?
- Do mobile users spend a substantial time on your website?
- How does your mobile website convert mobile traffic?
The mobile traffic Vs. desktop traffic Vs. tablet traffic dashboard will enable you to check the differences in visitor behavior for various devices.
How To Create The Mobile Dashboard?
Create these custom filters in Google Analytics: Mobile, Tablet and Desktop.
Go to the ‘Custom Segments’ section and click on ‘+Create New Segment’ and name it ‘Mobile’. Click on ‘Technology’ and go to the ‘Device Category Section’ >> select ‘exactly matches’ enter ‘mobile’ like and save the segment.
For the desktop segment, change the ‘exactly matches’ option to ‘does not match regex’ and also enter ‘mobile|tablet’. As a result of this, all the mobile and tablet data will be filtered out.
You can either create your own mobile dashboards or you can use the custom dashboards. Preferably, a mobile traffic dashboard can be created with the following filters:
- Mobile visits
- Mobile pageviews
- Mobile pages/visit
- Average mobile visit duration
- Average mobile page load time
- Mobile bounce rate
- Mobile traffic by source
- Mobile organic keywords
- Mobile organic landing pages
- Visits by type of mobile device
- Mobile visitor screen resolutions
- Mobile visitor operating systems
Mobile Traffic Vs. Desktop & Tablet
You will have to set the custom segments to mobile, desktop and tablet. The data tracked will be in the following attributes:
- Bounce rate
- Average visit duration
- Pages per visit
- Visits by region
- Visits by traffic source
There are many different ways for configuring these reports. The filters mentioned above do not contain any filters for social, advertising or communication metrics. You can also consider app tracking where you can track app specific statistics and you can track if the app crashes. To get detailed information on creating a mobile app, visit : How To Create A Mobile App – Infographic
You know your requirements in the best way and so you are also the best person to decide what metrics should be adopted for mobile traffic tracking.
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