Turn Your Website Into A Source Of Income – Sell Advertisement On Your Website!
If you are operating a popular and well performing website or a blog, then you have an opportunity to make money online by promoting the affiliate advertisement banners through your website. You will come across many ways for promoting various businesses and organizations through your website; however, the ways mentioned in this article are tried and tested and they surely work! In case you are in collaboration with an add broker or if you are using adsence or any other method for generating advertising revenue through your website, there are possibilities that you are not utilizing the complete potential of your website for making money. It is a fact that you might experience a difficult time in terms of selling advertisements on your website in the initial phase.
In order to make your website capable of selling advertising space, it is crucial to have a history of quality traffic coming to your website. This will not happen right away when you setup the website. It will take time for the website to become authoritative. Initially you will have to work on your website by adding content; images etc. and promote the website content so that the volume of incoming traffic increases. As time passes, you will know how to work with your website, you will also be in a better process to alleviate the design of your website so that you can have some empty space for adding the banners.
Here are efficient ways that you can utilize to earn through your website / blog:
Creating Space For Ads
You might have a tough time selling the ads if you have never promoted ads before on your website. This means that you need to create a separate section for ads. A very popular and commonly used format for selling advertisement banner is 125×125 that is placed in the side bar. For this, you will need to have a side bar on your website that has a width of at least 260 pixels for using the 2-column placement. In case the width of the side bar is not sufficient, you can also utilize single column space for ads.
For generating sales, it is important to feature the ad space in the highest possible section of the side bar. You can also try this – have a look at some good websites relating to your niche and try to match their ad placement. If you want to charge the same amount for all the businesses advertisements, it is important to make sure that the banners are rotating in the allotted space; you can utilize some online plugins for getting this done.
Which banners can you promote until you make sales?
The best way is to start with promoting the affiliate banners. Locate the banners that can be perfectly synchronized with the content of your website. Perception is the most important factor when it comes to earning incoming by promoting the affiliate banners, therefore it is crucial to put the best foot forward. It is extremely important to work on your website and spend some time in planning the website architecture carefully and once the website is established and you notice good amount of traffic coming to your website, you may start promoting the affiliate banners.
Contacting Your Competitors
This does not mean that you are supposed to sell advertisements to your competitors. You are only going to contact them for getting to know the rates in which they are selling the advertisement space. At times, you will come across ‘advertise with us’ page that will have complete information about the terms and conditions and the prices for different banner sizes. Getting this page done is extremely crucial as it look professional and provides an immediate insight to the people for advertising on your website.
Contact your competitors and get the information about how much they charge and how many impressions can be expected on a monthly basis in case you are purchasing an advertisement slot. Also, analyze the competitor’s websites to check the placement of the advertisements and the size of the advertisements. Accordingly, you can decide what kind of advertisements you would like to sell and the location of the banners on your website.
Setting The Prizes
Once all the information is in place, setting the prizes will be easier for you. You must know what prize your competitors are charging for every impression. In case your competitor is able to deliver more number of impressions than you can in a month, it is preferable to reduce the amount you charge per impression, something like a 10% reduction. If you are confident that you can deliver more number of impressions in comparison to your competitor, you can charge the rates you want however make sure that they are reasonable and justified. Once you start selling the ads, you will come to know what works for you and then revising the advertisement rates will be simple task for you.
Creating An Impressive Advertisement Page
It is crucial to have a proper ‘advertise with us’ page that comprises of all the necessary information. Most of the banners are sold from this page. For selling advertising space, you will have to feature the strengths of your website and the benefits that people can expect after placing ad on your website.
You can feature the following points:
- High volume of good quality traffic
- Amount of organic traffic
- Good rankings for the main keywords
- Loyal traffic
Preferably, you can use the PayPal subscription for advertisement payments. In case you are selling the ad space directly, you will have to send an invoice to every advertiser on a monthly basis. You can suit yourself!
Initially, you will have to contact people for selling advertisement space. You can explain the benefits that they will get by purchasing and advertisement space on your website. You can also run some offers and discounts so that people start placing their company banners on your website. Go ahead, and turn your website into an income generating machine!