Unleashing The Creative Side Of On Page Optimization
On page optimization is not just limited to codes, there’s much more to it. It also has a creative side. Having said that, it is not important for you to have any technical knowledge for being creative with on page optimization; even small things make a huge difference. All you have to do is make things a little more impressive and readable.
Creativity In Words
Being creative with what you say is not a very difficult task. Some people are gifted with innate talent to play with words smartly, while some don’t. Just like every other skill, it takes practice and it takes time. In case of on page optimization, you have to be creative in these two aspects:
Title is the first impression of your article; therefore it has to be powerful enough to draw the attention of the people. It will have to speak volumes, create curiosity and maintain the enthusiasm – all this in just some seconds. People who browse the internet have a low attention span, roughly it is 2 seconds for every article that passes through their eyes. If you are not able to capture their attention and if they don’t feel like clicking on the title and reading the article, you have lost the opportunity of letting that person know about how your information will be of value to him/her.
It is true that you have to make the use of the keywords and key phrases for which you want the article to rank, along with that it is also equally important to make it intriguing and exciting, something that fascinates the people.
Once you have created the title, the next thing that the readers will see is the content. Since they are convinced with the title, they expect the same quality of content. How good is your use of words? Do you utilize simple and easy-to-understand words? Are your sentences structured in such a way that they convey things straight forward with the non nonsense approach? The most crucial aspect is to write in a clear and concise way and wonderfully deliver what your visitors are looking for. Before you start working on the content, get into the shoes of the visitor and think about what type of content you will expect and structure the content accordingly.
This is a simple and a true fact. People read and develop loyalty to the author only because of what he writes, what he writes about and the way in which he publishes and promotes his stuff. The writer should take care of the voice in which the article is created.
– Writing Voice
Every writer has his own writing voice. No two writing voices can be the same; if the audience has been around for a long time, they are able to distinguish the voice. For instance, if you have been following some articles by some author and suddenly in some posts you notice unusual words (it might not be the original style of the author) then you will not like it for sure; cause there is no original essence.
On page optimization should not necessarily be about counting keywords. It’s all about making a connection with your readers on an emotional level. This is the only factor that will keep them coming back and this is much more crucial than measuring the keyword density.
Every website must have images. They alleviate the look of the page and it also makes the text a little less boring.
It’s good to have image alt text. You might have seen in Google search results once in a while. But what really counts is whether your picture is really good to look at or not! Even when the image is displayed in the image search results, there are possibilities that people will not click on it if it is not attractive enough. The quality of the images you use speaks a lot about you as an author as well. You have the complete freedom of selecting your image, so why not go in for the best one? Even if it takes a lot of time, it is worth the effort.
Your picture will have the complete meaning only when it is relevant to the text you have presented. There is no point in adding any image just because it looks good, finding an appropriate one is also crucial. A long article is boring to look at, a good and relevant image increases the readability of the blog.
The Ambiance Of Your Blog – The Theme
Don’t you get a nice and warm feeling when you walk into a perfectly decorated and lighted restaurant? The items on the menu might be the same, but the ambiance makes a huge difference. How do we define ambiance In simple words, it is the look of the way in which the things are arranged. When it comes to your website or the blog, it is the theme of your website. Consider the following factor:
-Clean / neat
Keep your blog/website as decent and clean as possible. Feature only the necessary links and use only the sidebars that are necessary. Adjust the width and length of the website in order to ensure a clear interface. Who likes drinking in a messy coffee shop? It’s the same for your blog as well. Present it impressively to people and everyone will be happy to be a part of it.
Just like any artist would have an inspiration, it’s a good thing to place a link to the relevant articles from which you have taken the inspiration. Link building has to be done smartly, your sole motive should not be just passing the link juice. Use the phrase-match anchor texts for linking to the relevant articles.
At the end, all the creativity is focused on one goal – impacting the human emotional filter (only technical SEO will not do this for you). No doubt, technical SEO can go a long way, however there are limitations in terms of structures, codes and the guidelines set out by the prominent search engines. It’s the creative side of the search engine optimization that can help you in scaling the heights and getting an edge over the competitors. The good news is, there is no replication of creativity that makes it extremely valuable.
Moreover, you get a lot of natural links if you have the potential of mastering the creative side of on page optimization because every post you make contains a beautiful factor and that makes a potential linkbait.